playinfopackaging, brand identity
A hypothetical rebrand of the plant-based restaurant chain, Veggie Grill, drawing inspiration from the humble bee. Bees are a critical part of our ecosystem, and their impact on the environment is invaluable. By incorporating bees into their branding, Veggie Grill hopes to emphasize their commitment to sustainability and the importance of preserving the environment.
print, brand identity
A hypothetical rebrand of Downtown Women's Center draws inspiration from the suffrage movement that fought tirelessly for women's rights and equality. With a deep appreciation for the historical struggle and an unwavering commitment to supporting women's advancement, the center's rebrand is a celebration of unity, empowerment, and progress.
brand identity, spatial design
This hypothetical rebrand of Masimo takes a pioneering step towards redefining the future of medical technology—one where patients are at the heart of every innovation, every interaction, and every success. With its rounded logo symbolizing empathy and balance, Masimo is not just evolving its visual identity, but its very essence, propelling the brand into an era of patient-centered excellence.
digital, in-store signage
Freelance: Creative Drinking Agency
“Vans, the original action sports footwear and apparel brand, and national park outfitter Parks Project release a limited-edition capsule collection inspired by the great outdoors.”- vans.com
invitations, day-of stationery, signage
Photos courtesy of: Steve Cowell
illustration
